When we began servicing Sysco Los Angeles in 1993, a couple of things happened. First when our Sysco contact was put on hold at our office, they found out we produce video as well. That led to an ongoing contract that has lasted for the intervening 24 years. Yes this marketing works!
When information was drawn from cut sheets, we returned those sheets to the Sysco customer service operators, because they were consistently asked about the offers promoted on hold. On hold is very cost effective marketing.
Why messages on hold
- Cost effective marketing. One new product placement per year pays for the investment
- Consistent Sysco strategy branding
- Encourage restaurant reviews
- Advertise new products
- Advertise events like food shows
Why Captive Audience
- One point of contact, unified messages across each Sysco house
- We provide service to corporate and 3 Sysco houses (ongoing since 1993)
- Thousands of approved paragraphs about Sysco products in our library
- Pro-active service. We touch base frequently with each assigned contact person
- Orders are processed in 5 business days or less
- Simple month to month agreement, we are on a short leash and that means great service
- Currently the National Vendor for Freshpoint
- You say jump, we say how high
Pacific Region on hold sample
- 16 locations audited
- 6 have music or nothing on hold
- 3 have service through Captive Audience
- 5 locations use the Sysco phone system
- No consistency in on hold marketing
| Location | Corporate Phone System | On Hold Status |
|---|---|---|
| Sysco Arizona | Custom on hold | |
| Sysco Las Vegas | ✔ | Custom on hold |
| Sysco San Diego | ✔ | Custom on hold |
| Sysco Riverside | Captive Audience | |
| Sysco Los Angeles | Captive Audience | |
| Sysco Ventura | Captive Audience | |
| Sysco Central CA | Nothing playing on hold | |
| Sysco San Francisco | Custom on hold | |
| Sysco Sacramento | Custom on hold | |
| Sysco Idaho | ✔ | Custom on hold |
| Sysco Portland | Could not determine on hold status | |
| Sysco Seattle | ✔ | Custom on hold |
| Sysco Spokane | Could not determine on hold status | |
| Sysco Utah | ✔ | Using generic music |
| Sysco NM | Using generic music | |
| Sysco Montana | Nothing on hold |
Samples of current productions
Sysco Riverside
Sysco Los Angeles
Sysco Ventura
Testimonials
Captive Audience provides exceptional and reliable solutions for on-hold communications.
Captive Audience is our partner at Sysco Riverside. They are not only an on hold service and video company. Adam, Scott and Rees take the time to get to know our business and ask questions that make their products more relevant for our needs. Having a relationship over 20 years I know I can rely on them to help us stay ahead of the curve when it comes to communicating with our staff and customers.
I’ve personally known Rees Evans and have done business with his company for over 20 years. His integrity and professionalism are second to none. Please feel free to call me at 951-601-5301.
Working with Captive Audience has been great! They are very accommodating to our specific requests and take care of questions promptly. They are easy to work with and their productions are professional.
Proposed Service Plan
Monthly production schedule. 6 corporate paragraphs to be used by every Sysco house, decided at the corporate level 4 local paragraphs available to each Sysco location upon request We will coordinate the production delivery to each Sysco house, and follow up to ensure that all productions are current and playing. $69 per month per location.Case Studies
1,980+ location bank chain on the East Coast
One point of contact for audio branding
One script for all locations
Script submitted directly via email
Sole vendor for two corporate branded services
1,286 unique users
Custom built menu system
Corporate controlled content
Corporate controlled content for 17 locations
Regional product variances
Equipment support as needed
Direct delivery to each location