Professional
Marketing On Hold
for Businesses
Turn hold time into an opportunity to inform, promote,
and engage your callers with professionally written
messages, voice talent, and licensed background music.
What Is Marketing On Hold?
Marketing On Hold is professionally produced audio that plays while customers are placed on hold. Instead of leaving callers listening to silence, beeps, or generic hold music, your business can use that time to share useful information about products, services, promotions, hours, policies, and other important messages.
A typical Marketing On Hold production combines professional voice talent with background music and is formatted for your business phone system or on-hold equipment.
How It Works
1
Choose Your Messages
Use existing scripts, provide your own copy, or work with us to develop messaging for your business.
2
Select a Professional Voice
Choose from our available voice talent to match your brand and audience.
3
Add Background Music
We combine your spoken messages with professionally selected music.
4
Receive Your Production
Your audio is prepared for your phone system or Marketing On Hold equipment.
5
Update Anytime
Refresh your messaging as promotions, services, seasons, or business information change.
Why Use Marketing On Hold?
Turn every call into an opportunity to engage, inform and grow your business.
Promote Products & Services
Highlight what makes your business unique and drive more interest in what you offer.
Answer Common Questions
Provide helpful information up front to reduce repeat calls and save time for your team.
Reinforce Your Brand
Stay top of mind and build trust with consistent messaging that reflects your values.
Turn Hold Time Into Action
Make every second count by converting idle time into real business results.
Marketing On Hold vs Hold Music
Hold music simply gives callers something to listen to while they wait.
Marketing On Hold goes a step further by combining music with professionally recorded messages that can educate callers, promote services, answer common questions, and encourage action.
Instead of treating hold time as dead air, you can use it to reinforce your brand and share information that may help the caller before someone even picks up.
What Can You Promote in an On-Hold Message?
New Products & Services
Special Offers & Promotions
Appointment or Scheduling Info
Website & Online Resources
Business Hours
Frequently Asked Questions
Seasonal Reminders
Additional Locations
Customer Loyalty or Referrals
Complimentary Services
What is Marketing On Hold?
Marketing On Hold is professionally produced audio that plays while customers are placed on hold. It combines voice messages with background music to share useful information about your products, services, promotions, hours, website, and other important updates.
How long should an on-hold message be?
There is no single ideal length, but most productions work best when messages are short, clear, and easy to understand. Individual messages are often around 15 to 30 seconds, with several messages combined into a longer production that gives callers variety while they wait. Size can also depend on the equipment or service you have.
How often should I update my Marketing On Hold production?
We recommend updating your production whenever your services, promotions, hours, staff, seasonal messaging, or other important information changes. Even if nothing major changes, refreshing your messages periodically helps keep the content current and prevents frequent callers from hearing the same production indefinitely.
Can I choose the voice and music?
Yes. You can choose from available professional voice talent and music options to create a production that fits your brand and audience. We can also help you select a combination that matches the tone you want your callers to hear.
Will Marketing On Hold work with my phone system?
In most cases, yes. Marketing On Hold can be used with many traditional and modern business phone systems. Depending on your setup, the finished production may be loaded directly into your phone system or played through dedicated on-hold equipment. We can help determine the best option for your system and if needed, provide dedicated on-hold equipment that will fit your needs.
Can you write the scripts for my business?
Yes. You can provide your own scripts, select from existing messaging, or have us help develop custom content for your business. We can create messages that promote services, answer common questions, highlight important information, and reflect your brand’s tone.
What is the difference between Marketing On Hold and hold music?
Hold music simply gives callers something to listen to while they wait. Marketing On Hold combines music with professionally recorded messages that can educate callers, promote products and services, answer common questions, and encourage action. It turns hold time into an additional customer communication and marketing opportunity.
Can I use Marketing On Hold at multiple locations?
Yes. Marketing On Hold can be used across multiple locations. Each location can use the same production for consistent branding, or you can create customized versions with location-specific hours, services, promotions, or contact information. Additional locations will require an additional fee.
Turn Hold Time into Marketing Time
Give callers useful information while they wait with professional voice talent, custom messaging, and music produced specifically for your business.