Why Advertising on Hold Works

Advertising on hold works because it targets a very specific demographic, a group of people who are very interested in your products and services, a group that wants to give you their money!

Who are these people?

Your customers of course!

Your callers may have been dealing with you for years but still not know all the benefits of working with you. Advertising on hold reaches your customers when they are very likely to buy from you. Silence on hold is just an obvious waste, but a radio on hold may be advertising a competitor!

Don't waste this prime sales opportunity.

Let Captive Audience advertising on hold gently remind callers about your best features and benefits. Build your business every time you push the hold button.

How I Made $250,000 with One Word

In his book, Guerilla Marketing, Jay Conrad Levinson suggests that we need to tell our story in a variety of ways, and that most of those ways are free or at least very low cost.

Applying that principle, I mentioned video production in our own on hold message.

One of my clients who heard that message asked, "So... you do video too?"

"Yes, we do." I answered, opening a dialog that's resulted in over a quarter million dollars in business.

Advertising on hold. Simple and effective.

Rees Evans
President, Captive Audience