3 Things to Look for When Shopping for Ads on Hold
When you push the hold button on your business phone system, you're taking a risk. At the least you risk angering your caller, and at worst, you may have just lost a valued customer to a competitor. Messages on hold decrease hang ups and promote company products. Statistics support using ads on hold, and when you call we'll give you personal examples. There are 3 areas you'll need to address to get started.
1. Does your phone system provide on hold message capability?
If you have a business phone system, with a box (KSU) that sorts calls to extensions, you should be fine. Just check with your phone vendor. The function is called, "MOH" for music-on-hold.
If you bought your phones at an office supply store, you'll need an adapter to provide the function. View a list of phones we can adapt.
2. What's the best type of message on hold player?
Using a player with Flash memory is best. There are no moving parts to break as the message on hold is repeated endlessly from the flash memory chips. CD players have moving parts, and that's not good.
These "flash memory" music on hold players load in various ways, from CD, cassette tape, floppy disc, memory chip, over the internet and over phone lines. In the end, they all sound good on phone systems.
3. Should you buy a production or subscribe to a service?
If you have a product that never changes, and your clients and vendors don't call very often, buying is a good option.
If you change your product or offer, have frequent calls from the same people, and want to use ads on hold to grow your business, then subscribe. When you put flowers in a vase, it's best to keep them fresh.